Great First Impressions

‘You only have one chance to make a good first impression’ is especially true when it comes to websites. It takes around 0.05 seconds for users to form an opinion about a website, determining whether they’ll stay or leave. 

A digital billboard will display someone attempting to grab your attention by aiming to make a good impression (knocking on the screen, make silly faces, tell jokes etc). This ends almost instantly, illustrating how quickly website users form opinions about websites.